Indicadores sobre Monetização de sites Você Deve Saber

Indicadores sobre Monetização de sites Você Deve Saber

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As an advertiser, you’ll want to find a Demand-Side Platform that allows you to manage several ad campaigns and set specific targeting parameters — down to the user’s most visited websites and preferred brands. Here are a few options:

RTB with its precise targeting has made online advertising more efficient for publishers as well as advertisers. It helps advertisers achieve better ROI on their marketing budgets, whereas through monetization of remnant ad inventory it contributes to higher revenues of publishers. These are just two of the many benefits of RTB for the online advertising ecosystem.

Let's say Silk is a UK-based beauty brand that just launched a new brow line and is running a campaign. They set up their campaign on a Demand-Side Platform (DSP) and are targeting users who regularly shop for makeup products, are located in the Manchester area, and are between 18 to 30 years of age. The brand also wants its ads to only show on sites related to beauty and lifestyle.

Impressions: Impressions refers to the number of times an ad is seen or scrolled past. In the real-time bidding process, advertisers don’t pay for one individual impression, but rather the cost per thousand impressions (CPM).

The important feature of the RTB process is its focus on the users, in contrast to other forms of advertising which can focus on the get more info content and topics of publisher’s webpages.

This targeted advertising brings considerable benefit for the advertisers and is the reason why we often see ads for stores that we may have visited earlier but have not converted at the time, “following” us as we visit other web sites.

Real-time bidding can be compared to a stock market, where the amount of demand at the moment determines the price of a stock. With real-time bidding, publishers set the floor price for an ad, but the demand still determines the final price.

Ad Exchange then reviews the received bids, removing those that are outside of publishers’ criteria. Next, it selects the auction winner and the corresponding advertising content appears on the publisher webpage.

Performance TV’s real-time reporting leverages the power of Connected TV to show you instantly what’s working (and what isn’t)—allowing you to tweak and optimize your creative for maximum efficiency.

Through analysing results of marketing campaigns on individual or aggregated impressions, advertisers can gain important insights on important drivers for their KPIs.

Ad fraud happens when scammers (or any parties with ill intent) try to trick digital ad networks by falsifying impressions and clicks using bots. Obviously, bots aren’t real people — so they aren’t potential buyers you can eventually convert into customers.

Atualmente, a publicidade online é uma das principais formas de aumentar a visibilidade das empresas e de atrair novos clientes. 

Este Google Partners é um programa por marketing de modo a agências do publicidade ou terceiros que gerenciam contas do Google Ads em nome por outras marcas ou empresas.

A publicidade online é uma estratfoigia que pode ser realizada atravé especialmentes do uso do diversas plataformas – confira abaixo mais Pormenores Derivado do cada uma: